J.Z Private Consulting
Strategy, Partnership, Engagement
Turning audience insight into meaningful connections and business results.
To whom it may concern,
J.Z Private Consulting, founded by Tri (Zhi), provides strategic expertise across Strategy, Partnerships & Business Engagement.
Drawing from extensive experience in branding and communications across Beauty, Travel, Lifestyle, Technology, Entertainment, and F&B, J.Z brings together industry knowledge, strategic perspective, and hands-on expertise to help businesses navigate challenges, unlock opportunities, and move forward with confidence.
My journey spans both agency and brand environments, equipping me with a versatile skill set and the ability to adapt quickly to different organizational cultures and team dynamics.
This diverse experience has honed my flexibility and responsiveness to the ever changing demands of the industry.
Why J.Z Private Consulting?
Expertise that creates impact.
Combining strategic thinking, market knowledge, and hands-on expertise across brands, creators, and partnerships.
I help businesses identify opportunities, solve challenges, and turn strategy into meaningful commercial impact.
J.Z Private Consulting Model
PROFESSIONAL · PRECISE · PROGRESS
Transforming complex challenges into clear strategies, meaningful partnerships, and opportunities for sustainable growth.
01 — PROFESSIONAL
Expertise you can trust.
Bringing informed perspectives, industry knowledge, and a disciplined approach to every engagement. I work with professionalism, accountability, and respect for the complexity behind every business challenge.
Expertise · Integrity · Accountability
02 — PRECISE
Clarity that drives better decisions.
Cutting through complexity to identify what matters most. Every recommendation is grounded in insight, context, and a clear understanding of your objectives—so strategy becomes focused, practical, and actionable.
Insight · Strategy · Clarity
03 — PROGRESS
Ideas that move business forward.
Consulting should create momentum, not just deliver recommendations. I focus on turning strategy into action, building meaningful partnerships, and creating measurable opportunities for growth.
Action · Impact · Growth
What I Offer
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Developing social-first strategies and integrated campaigns that translate brand objectives into relevant, engaging, and measurable experiences for audiences.
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Building meaningful creator ecosystems through strategic talent selection, relationship management, content direction, and growth-driven influencer programs.
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Creating strategic partnerships across brands, creators, media, and communities to strengthen brand presence, unlock new opportunities, and drive mutual value.
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Leading projects from strategy to execution—aligning stakeholders, managing complexity, and turning ambitious ideas into seamless delivery and measurable business results.
PROFESSIONAL - PRECISE - PROGRESS
PROFESSIONAL - PRECISE - PROGRESS
Unilever Food Solutions
Annual Thematic Campaign FY 2026
Highlights of 2026 | Strategy mapping & Project stewardship
Gaining 68.8% Engagement Rate, #1 Share Of Voice in B2B Chef in H1.2026
Today, I’m growing at Google while selectively taking on consulting and business projects that challenge me to deepen my expertise, broaden my perspective, and build valuable partnerships across the industry.
Manager of Influencer Marketing (Project Manager), Google Creator Solutions APAC
Tri’s regional expertise and proactive groundwork will be crucial in ensuring Vietnam is a complete success as assets start rolling in. We are super grateful for his partnership
Mahir Multani | Account Manager, Google USA
META x YouTube Creator Partnerships Campaign
Let’s turn opportunities into measurable business impact.
